Some products are easy to let go of.
This one wasn’t. Our solid brass incense holder was one of the first objects we ever made. Heavy, uncompromising, and quietly present.
Over time, rising production costs forced us to pause.
We asked ourselves the practical question every small brand eventually faces:
Should we discontinue it?
Why We Considered Discontinuing It
Solid brass is not an easy material.
- High raw material costs
- Time-intensive machining
- Weight that increases shipping complexity
From a purely operational perspective, discontinuing it would have made sense.
But products aren’t always just numbers.
Why We Decided to Bring It Back
During the pause, we received messages we didn’t expect.
- “When will the brass holder be back?”
- “I regret not buying it.”
- Stories of daily rituals built around it.
Some shared personal moments. Some told us it was the first ATHIS object they ever owned.
These stories stayed with us.After many conversations and long consideration, we decided:
This piece deserves to exist.
Now in Production — Available for Pre-Order
Production is now in its final stages.
To make this return possible, we chose a limited pre-order model.
Pre-ordering allows us to:
- Produce responsibly
- Avoid excess inventory
- Offer meaningful benefits to early supporters
As a thank you, pre-order customers receive exclusive pricing and priority shipping.
Pre-Order Now / Reserve Yours
A Quiet Object, Meant to Last
This holder isn’t designed to stand out.
It’s designed to stay.
On your shelf.
In your rituals.
Over time.